One of the best ways to prepare your business when entering the market and focusing on growth, is to develop a solid marketing plan. Marketing takes time, money, and lots of preparation; at Innovative Business Investment Solutions, we partner with your business to ensure a strong marketing plan development and execution. The marketing plan includes everything from understanding your target market and your competitive position in that market, to how you intend to reach that market (your tactics) and differentiate yourself from your competition in order to grow sales.
Innovative Business Investment Solutions, focuses and considers the impact certain marketing activities have had on your revenues during a fixed period, such as a business quarter, compared to another time period when you focused your efforts on other tactics. Consider the tactics that worked as well as those that didn't work. You don't have to cut the tactics that didn't work, but you should assess whether you need to give them more time to work or whether the funds are best redirected elsewhere.
The marketing plans should be maintained on an annual basis, at a minimum. We will help prepare the plan, execute, and launch a new product or service, take time to revisit your original plan or develop a separate campaign plan that you can add to your main plan as an addendum. At the end of the day, the time spent developing your marketing plan, is time well spent because it defines how you connect with your customers. And our Business Growth Incubator assists with all of the above. In addition, we also assist with the following: